Exercise 3
Louis Vuitton
The brand that I decided to research is Louis Vuitton. I
will write a brief history of the brand, show examples of the famous Louis
Vuitton monogram and one of their fashion show campaigns.
Louis Vuitton is a popular fashion brand and it is well
known for its lavishing and luxury designs. Louis Vuitton was a French
box-maker and packer from the countryside. He maintained a reputation for being
one of the best in this field.
He got appointed by the empress Napoleon Bonaparte’s wife,
this opportunity opened new doors for him. Soon after he opened his shop in
Paris.
In 1869 he passed away and left the shop to his son George
Vuitton. George was the man behind the look of the logo. He created the famous
monogram canvas featuring diamonds, circles and flowers to distinguish the
brands product.
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