Exercise 2
For this exercise I am going
to discuss the contemporary magazine called Cosmopolitan. I will be discussing
its layout, advertising, branding and celebrity culture.
This magazine has been around
for a while and has evolved over the years. The layout of the magazine seems
practical enough, it makes the magazine legible and organized. The content in
the paragraphs are mostly in columns so that everything can fit on one page
using a grid format.
The first few pages of the
magazine are filled with adverts of popular brands, mostly perfumes, clothes,
accessories, etc. Most of the brands in the magazine are based on the demand of
the readers. They mostly use social media to find out what their target group
are interested in.
The content of the magazine is
purely based on the interests off their target group, which include health,
fashion, relationship advice, popular brand and I can’t help but notice the
focus on celebrity culture and gossip. The selling point of the magazine is
based on who is on the cover of the magazine and interesting headlines on the
cover of the magazines.
The therefore conclude that
contemporary magazines use things such as popular brands and celebrity gossip
to get people into buying their magazines, which appears to be successful.
Examples of content and cover page
cover page
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